Search is the best option in most cases and allows you to capture the full advantages we spoke about in the introduction (targeting people at the right time and with the right intent based on what they are searching for). However, if you have to pick one Search is probably your best bet. There are many types of Google Ads, and it is pretty situational when it comes to which is the best ad type. Local: these ads are shown across Google Maps, Search, Display, and YouTube, and are good for driving in-store traffic.Apps: ads for apps that appear primarily within the Google Play Store, but also on Search, Youtube, Discover, and third party sites.Shopping: product listing ads that typically appear with an image at the top of the Google search results when users make product related searches.Video: lets you show video ads on primarily YouTube which is owned by Google, but some other sources as well.Display: image/banner style ads that can appear across Google’s huge network of third party websites and apps.Search: Text ads that appear at the top of the search results.The main types of campaigns on Google are: 5 How to Use Google Ads and LinkedIn Ads Together.4 Conversion Tracking & Proving Success.There is a way for advanced users to combine the benefits of both platforms into one coherent strategy, which we will cover in the last section of this article. Google users that aren’t a good fit for the product. The reason is, in these scenarios it can be hard to separate the Google users who are a good fit for the product vs. LinkedIn we usually only recommend in B2B business models, and they tend to work best when a product or service is either a niche offering or has a relatively high price point. There is almost always a use-case for Google Ads in any given business model. With LinkedIn you can target qualified leads, or in other words people you know are good potential buyers of your product or service based on who they are (company they work for, job title, etc.). With Google Ads you can target people at the right time and with the right intent, because you know what they are searching for and your ad is served right at the moment they are searching for it. The biggest difference between Google Ads and LinkedIn Ads is related to targeting. But for those who want a summary up front: There are many factors at play, and we will talk about all of them in detail.
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